Bernice Alexandra ‘Ray’ Eames (1912-1988) was an American designer, filmmaker and wife to Charles Eames who designed some of the best-known iconic pieces of contemporary American furniture. Ray often documented her passions in short films on various subjects. In 1968, she made Powers of Ten, a quietly stunning journey from the depths of space to within a nucleus of an atom.
This small film has always helped me to remember the big picture and still never fails as a reminder to always put things in context and perspective.
The film may be over 40 years old today but the little lesson it imparted on me still has a large effect on how I view things moving towards the future.
Thank You, Ray and Charles Eames.
Watch the EamesOffice Powers of Ten video here:
A concept site based on the short film:
More on the legacy of Charles and Ray Eames:
Dave Trott is one of my advertising idols.
For me, it’s not necessarily for his work, but for the wealth of knowledge and experience he has in the advertising industry that he shares so liberally.
His blog posts are insightful, anecdotal and highly entertaining. I decided a while ago that one day I’m going to travel to the UK and try and work for him. So naturally, I chose to show him in my Push Press Play presentation.
Dave gave a talk at an Account Planning Group seminar on a plethora of topics including effective planning, brief writing, strategy insights and the basics of communication. Just 10 minutes into it, I was hooked and had already filled a page with scribbles.
From time to time, we all need a frame of reference just like this to help us remember what we already know and give us the kick we need to bring our A game to the field.
Watch the discussion here and be motivated to do good, smart work: http://www.apg.org.uk/?p=83
For a more concise Dave Trott, visit here:
– The Witty Raconteur