Dave Trott is one of my advertising idols.
For me, it’s not necessarily for his work, but for the wealth of knowledge and experience he has in the advertising industry that he shares so liberally.
His blog posts are insightful, anecdotal and highly entertaining. I decided a while ago that one day I’m going to travel to the UK and try and work for him. So naturally, I chose to show him in my Push Press Play presentation.
Dave gave a talk at an Account Planning Group seminar on a plethora of topics including effective planning, brief writing, strategy insights and the basics of communication. Just 10 minutes into it, I was hooked and had already filled a page with scribbles.
From time to time, we all need a frame of reference just like this to help us remember what we already know and give us the kick we need to bring our A game to the field.
Watch the discussion here and be motivated to do good, smart work: http://www.apg.org.uk/?p=83
For a more concise Dave Trott, visit here:
http://www.cstthegate.com/davetrott/
Cheers.
– The Witty Raconteur
