Category Archives: Uncategorized

The SLOOOWWWWW Motion

Howdy!

Here’s what I shared this morning during PPP. Something that interests me and I’ve been following them on YouTube since I come to know about these guys from the TV prog Shift.

These guys call themselves “The Slow Mo Guys” (they’re cute though).

A little background of one of these young chaps:
Name, Gavin Free with the age of 25 (only!), is an English filmmaker. He is known for his slow-motion cinematography.
Gavin Free is known for his slow-motion cinematography work for films including Hot Fuzz and films that are closer to home, Sherlock Holmes: A Game of Shadows, Snow White and the Huntsman and Dredd.

Gavin Free is also known for his slow-motion cinematography, in which he and a friend, Daniel Gruchy, have a YouTube series, The Slow Mo Guys, featuring slow motion footage of various pranks and stunts, garnering millions of views since it launched on August 15, 2010.

They uses high speed camera in capturing the frames. The higher the frame rate is, the slower the motion is. And as the frame rate goes up, the light goes down. It shoots faster as it gets darker and darker. For a 10,000fps (frame per second) footage, it has to be a reduced resolution.

Here are the videos I shared. Enjoy!


We can so do this if our client who’s a paint company.

Here’s the painful ones:

…and here’s how you get a comparison of the frame rate:

Here are some tips for your learning:

How can we use this for our client?
With Drypers in mind…

Shared by Hatim.

and last but not least, a well done commercial shared by Joe.

Cheerios,
Maisie

Epic PPP by Jeff: Advertising should be …

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Scientists said we can learn advertising from anyone, anywhere. I would like to show some examples i found on the Youtube.

1. Advertising should be different. 

– A good ad must be different than all others ads. Braver, sadder, louder, funnier & etc. Pick one.

– Take a look at these 2 Golden Globe hosts, Jen Lopez & Ricky Gervais.

2. Advertising should be simple. 

– I think advertisements should be as simple as possible. People are always don’t have enough time for ads.

– Take a look at this comedy program. It so simple it doesn’t need dialogues. Just some simple acting and music.

3. Advertising should be useful. 

– If an ad can’t be brave, at least make it useful.

– This website below is a site that help travellers find sweet cozy rooms in other countries. It is a internet business but i think Airasia can be a brand that created this website and help their customers travel more. Instead of create yet another TVC and urge people to use their airlines.

https://www.airbnb.com/

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a purpose led life

what matters

sometimes its very easy to get so caught up with the goal or destination, that we forget that it’s really the relationships and time that we spend with each other that we will really ever remember.

the times we went through together, the laughter, the hardship, the bitching.

and the quality of work is just one outcome of all of that.

thank you God for all the blessings and wonderful people you have brought through our doors to care for, and learn from.

With Love, The Guardian

When you got absolutely no USP, no unique product feature…

In todays world of rapid business and technological advancement, sometimes there really isn’t much to talk about in your products. Sure, we spend millions on the R&D for this feature that does this extra thing, better than Brand X, and 2 times better than Brand Y. Don’t get me wrong, innovation is a wonderful thing. And when everyone innovates, as a society, we get somewhere, we move up, we live better lives. eg – Cellphones, 3G and Smartphones have made sharing and connecting with others a lot easier. These are great stuff to have and show off.

But that said, which local telco doesn’t have 3G? Which big cellphone brand doesnt have smartphones? You get the drift. Because I don’t have to tell you I’m the better 3G coverage, or I’m the more reliable network. Are you really going to believe me, especially when I tell you that I’m better, and bigger, and more powerful, with more users, and the No.1 Brand?

No.  You’re going to ask your friends about me, and ask your friends friends. You’re more likely to believe them and their personal experience, than you are to believe me.

I’d have to put in a a lot of effort to try and convince you that I’m the best provider for your needs. More so if what I offer is not that much different from Brand X and Brand Y.

It’s better for me if you came up to that conclusion, yourself.

So, if that’s the case, then how can I make a big impact in your life, before you’ve bought into me?

Here’s a really nice example of selling something that has no innovation, no unique feature, no nothing. But if you get the humour, I promise you’ll be picking them up in your next visit to the supermarket.

Remembering The Big Picture.

Title Card frame from Ray Eames' Powers of Ten

Bernice Alexandra ‘Ray’ Eames (1912-1988) was an American designer, filmmaker and wife to Charles Eames who designed some of the best-known iconic pieces of contemporary American furniture. Ray often documented her passions in short films on various subjects. In 1968, she made Powers of Ten, a quietly stunning journey from the depths of space to within a nucleus of an atom.

This small film has always helped me to remember the big picture and still never fails as a reminder to always put things in context and perspective.

The film may be over 40 years old today but the little lesson it imparted on me still has a large effect on how I view things moving towards the future.

Thank You, Ray and Charles Eames.

Watch the EamesOffice Powers of Ten video here:

A concept site based on the short film:

http://www.powersof10.com/

More on the legacy of Charles and Ray Eames:

http://www.eamesoffice.com/

We’re Back: Stay Tuned…!

So, you think you’re smart?

Pitch Fee or Pitch Free?

Sometimes in this business, we get asked to pitch for work against other agencies. It’s what we call a competitive pitch. Malaysia’s 4A’s have asked us to strongly request a pitch fee, and as a standard, it’s RM5000. Reasons being that as an industry, we’ll be putting in effort and resources to develop marketing communications solutions, and because it’s a competitive pitch, most of the participants (agencies) in the pitch will naturally not get the business. Sure, that makes sense to the agencies. For big clients with big business, agencies can go into pitches with work that runs into the tens of thousands (and even hundreds of thousands) in terms of resources spent. So, it caps the clients propensity to invite as many agencies as they well please, just to see if anyone hits the mark. If it’s going to cost them to invite agencies, they’ll be less inclined to waste other people’s time and resources. So, yes, that makes sense to the guild and to the industry as a whole.

Now, lets not talk about the big corporations and their multimillion dollar marketing budget. I want focus on small to mid value pitches for clients with smaller marketing and communications budgets, one off jobs that could run into say, total creative budget of less than a hundred thousand ringgit. For example, property clients, or upstart brands and products. The argument against paying a pitch fee is that with a small total marketing budget, who has the money to pay RM15,000, or 15% of creative budget (for inviting 3 agencies) for what is essentially a pitch. If agencies really want my RM100K business, then the risk is theirs. Take it or leave it. Right? Wrong.

When clients don’t pay a pitch fee, they are putting themselves under more risk than just RM5000. How? I can say, from observation, not paying a pitch fee is most likely to be the attitude of clients who also have limited value for dedicated market research. i.e: Extensive research even before the product is developed. If they’re not going to pay RM5000 for a pitch fee, it will be most unlikely (in most cases, but not in all) to pay for third party research on product development. It’s one of those things that happens in typical asian business practices. They may put in hundreds of millions of dollars into production of the product itself, but very little in finding out first what kind of product to develop – what kind of product will really resonate with customers and consumers. Sure, they may ask some friends over morning coffee, or evening beers, or what they read over the internet, but is that really enough, especially when you’re going to spend millions on the product? (and I’m not exaggerating on the RM millions bit).

So, when clients don’t pay the RM5000 pitch fee, what are they losing out on really? They lose out on the additional value an agency can bring onto the table in terms of real firsthand insights. If I’m competing against two, or three other agencies, and knowing that my chances of getting the business is 25%-30%, how much should I be putting into the work? Definitely not 100%. So, if no one is giving 100% into the pitch proposal, who really loses? The client.

Because things can go wrong with the insights that you get. The one thing you shouldn’t assume is that in a FREE pitch situation, an agency will do all it can to solve your unforeseen problem for you. They won’t. They’re doing it to win your business, in the least expensive way they can. (Note: they’re already absorbing the cost of creative development). Now, if you’re information is not entirely or reliably accurate, what makes you think theirs will be more accurate?

As a client, you can limit the risk of that by making sure you’ve done your homework in terms of extensive research before you develop the product (in which case, you should be fairly confident your product will resonate with the your target market), and just passing off all those relevant information to the agencies who want the business.

It’s all good if you’re pretty sure the product will sell. But what if you’re not entirely sure? Should you really trust the pitching agencies to give you an accurate solution when they’re really relying on you to give them accurate information to base their solutions on?

So when clients who don’t pay pitch fees, are they really saving money, or are they actually putting all their investments at risk?