Category Archives: Behind the scenes

Remembering The Big Picture.

Title Card frame from Ray Eames' Powers of Ten

Bernice Alexandra ‘Ray’ Eames (1912-1988) was an American designer, filmmaker and wife to Charles Eames who designed some of the best-known iconic pieces of contemporary American furniture. Ray often documented her passions in short films on various subjects. In 1968, she made Powers of Ten, a quietly stunning journey from the depths of space to within a nucleus of an atom.

This small film has always helped me to remember the big picture and still never fails as a reminder to always put things in context and perspective.

The film may be over 40 years old today but the little lesson it imparted on me still has a large effect on how I view things moving towards the future.

Thank You, Ray and Charles Eames.

Watch the EamesOffice Powers of Ten video here:

A concept site based on the short film:

More on the legacy of Charles and Ray Eames:

Clients from Hell!!!!

Funny tumblr site where people upload hilarious, usually outrageous, demands from clients. We’ve all been there, haven’t we?

Anyway, my favourite line is:

“The unicorns donโ€™t look realistic enough.” – Client

“Could we try a darker black?”- Client

Enjoy it here.

HALLO! i’m bacckk!

hey hey hey guys, wow, can’t believe its been a month since we’ve updated this blog! HOLY SHIT! All of our hardwork of bringing in traffic went away! Now we have to start all over again. Kinda. This shows that in the world of social-web space, hard work, consistency and perseverance is important. In fact, it is important in our daily lives. Changes happens because of hardworking-consistent group of people.

Never doubt a small group of thoughtful, commited citizens can change the world. Indeed, it is the only thing that ever has.
โ€“ Margaret Mead

Having said that, I’d like to top off this wonderful Friday morning with this video of what a small group of people can do to change so many lives. Enjoy

Thanks Swiss Miss and Charity Water.


In the future Lucideas gonna have our very own band. The picture taken during their practice after office hour. The first song that they were practicing was Wonderwall by Oasis. Hope to hear the full version of the song from them soon. Go Girl!!Lucid Band

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Art & Copy Film

Ok, the last time i remember getting so excited about an advertising-related show is The Gruen Transfer. Now there’s gonna be a movie, called Art & Copy, directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry.

Unfortunately, they do not provide video-embedded links for this trailer, so I guess you just have to view it here.

Thanks, SwissMiss. Text taken from Art & Copy.

little & co.

Printhere’s a teaser of something we’re putting together for a client, check them out in the market soon ๐Ÿ˜‰


Juice 7th Anniversary magazine cover design

Having came up with this idea, I feel like a proud father to a newborn. (CONGRATS CK of Ben’s Bitches!)

After spending a couple of hours making corrugated lines BY HAND! Here it is my friends, me artwork.

Well, the idea behind this artwork is to give front covers extra function, user-interaction. Instead of just looking pretty these corrugated front covers can be used by readers as a frame to capture the essence of Malaysia. Also, with the headline up front, its a bloody good marketing tool to spread brandnames via user-generated content sites such as Facebook and Flickr.

So marketeers/authors/magazine owners, what are you waiting for?! GET YOUR BITCH ASS UP and contact us!

ps: I still hope that Juice magazine would use this idea for their new magazine cover, or anyone who is interested in making their front cover rock ass!