Scientists said we can learn advertising from anyone, anywhere. I would like to show some examples i found on the Youtube.
1. Advertising should be different.
– A good ad must be different than all others ads. Braver, sadder, louder, funnier & etc. Pick one.
– Take a look at these 2 Golden Globe hosts, Jen Lopez & Ricky Gervais.
2. Advertising should be simple.
– I think advertisements should be as simple as possible. People are always don’t have enough time for ads.
– Take a look at this comedy program. It so simple it doesn’t need dialogues. Just some simple acting and music.
3. Advertising should be useful.
– If an ad can’t be brave, at least make it useful.
– This website below is a site that help travellers find sweet cozy rooms in other countries. It is a internet business but i think Airasia can be a brand that created this website and help their customers travel more. Instead of create yet another TVC and urge people to use their airlines.