Ok, i’m taking this from an advertising p.o.v. How do you spread interests to the public about Tate Modern Art museum? Team up with the largest pop t-shirt producers in the world! Duh!
But why hasn’t anyone done it till now? I mean, collaborative projects between two different entities is nothing new. Anyway, you guys tell me what it is about. Here’s the link to t-shirt designing joy! YAY!