Here’s what I shared this morning during PPP. Something that interests me and I’ve been following them on YouTube since I come to know about these guys from the TV prog Shift.

These guys call themselves “The Slow Mo Guys” (they’re cute though).

A little background of one of these young chaps:
Name, Gavin Free with the age of 25 (only!), is an English filmmaker. He is known for his slow-motion cinematography.
Gavin Free is known for his slow-motion cinematography work for films including Hot Fuzz and films that are closer to home, Sherlock Holmes: A Game of Shadows, Snow White and the Huntsman and Dredd.

Gavin Free is also known for his slow-motion cinematography, in which he and a friend, Daniel Gruchy, have a YouTube series, The Slow Mo Guys, featuring slow motion footage of various pranks and stunts, garnering millions of views since it launched on August 15, 2010.

They uses high speed camera in capturing the frames. The higher the frame rate is, the slower the motion is. And as the frame rate goes up, the light goes down. It shoots faster as it gets darker and darker. For a 10,000fps (frame per second) footage, it has to be a reduced resolution.

Here are the videos I shared. Enjoy!

We can so do this if our client who’s a paint company.

Here’s the painful ones:

…and here’s how you get a comparison of the frame rate:

Here are some tips for your learning:

How can we use this for our client?
With Drypers in mind…

Shared by Hatim.

and last but not least, a well done commercial shared by Joe.



Epic PPP by Jeff: Advertising should be …











Scientists said we can learn advertising from anyone, anywhere. I would like to show some examples i found on the Youtube.

1. Advertising should be different. 

– A good ad must be different than all others ads. Braver, sadder, louder, funnier & etc. Pick one.

– Take a look at these 2 Golden Globe hosts, Jen Lopez & Ricky Gervais.

2. Advertising should be simple. 

– I think advertisements should be as simple as possible. People are always don’t have enough time for ads.

– Take a look at this comedy program. It so simple it doesn’t need dialogues. Just some simple acting and music.

3. Advertising should be useful. 

– If an ad can’t be brave, at least make it useful.

– This website below is a site that help travellers find sweet cozy rooms in other countries. It is a internet business but i think Airasia can be a brand that created this website and help their customers travel more. Instead of create yet another TVC and urge people to use their airlines.


a purpose led life

what matters

sometimes its very easy to get so caught up with the goal or destination, that we forget that it’s really the relationships and time that we spend with each other that we will really ever remember.

the times we went through together, the laughter, the hardship, the bitching.

and the quality of work is just one outcome of all of that.

thank you God for all the blessings and wonderful people you have brought through our doors to care for, and learn from.

With Love, The Guardian


Happiness is…

…trying to stay positive when everything (wonderfully written, well thought article) you typed for this post gets lost in the digital cloud (there’s a short story of how that happened, but it’s too painful to explain). …so here’s a really great … Continue reading

When you got absolutely no USP, no unique product feature…

In todays world of rapid business and technological advancement, sometimes there really isn’t much to talk about in your products. Sure, we spend millions on the R&D for this feature that does this extra thing, better than Brand X, and 2 times better than Brand Y. Don’t get me wrong, innovation is a wonderful thing. And when everyone innovates, as a society, we get somewhere, we move up, we live better lives. eg – Cellphones, 3G and Smartphones have made sharing and connecting with others a lot easier. These are great stuff to have and show off.

But that said, which local telco doesn’t have 3G? Which big cellphone brand doesnt have smartphones? You get the drift. Because I don’t have to tell you I’m the better 3G coverage, or I’m the more reliable network. Are you really going to believe me, especially when I tell you that I’m better, and bigger, and more powerful, with more users, and the No.1 Brand?

No.  You’re going to ask your friends about me, and ask your friends friends. You’re more likely to believe them and their personal experience, than you are to believe me.

I’d have to put in a a lot of effort to try and convince you that I’m the best provider for your needs. More so if what I offer is not that much different from Brand X and Brand Y.

It’s better for me if you came up to that conclusion, yourself.

So, if that’s the case, then how can I make a big impact in your life, before you’ve bought into me?

Here’s a really nice example of selling something that has no innovation, no unique feature, no nothing. But if you get the humour, I promise you’ll be picking them up in your next visit to the supermarket.

Waste Land

Filmed over nearly three years, WASTE LAND follows renowned artist Vik Muniz as he journeys from his home base in Brooklyn to his native Brazil and the world’s largest garbage dump, Jardim Gramacho, located on the outskirts of Rio de Janeiro. There he photographs an eclectic band of “catadores”—self-designated pickers of recyclable materials. Muniz’s initial objective was to “paint” the catadores with garbage. However, his collaboration with these inspiring characters as they recreate photographic images of themselves out of garbage reveals both the dignity and despair of the catadores as they begin to re-imagine their lives. Director Lucy Walker (DEVIL’S PLAYGROUND, BLINDSIGHT and COUNTDOWN TO ZERO) and co-directors João Jardim and Karen Harley have great access to the entire process and, in the end, offer stirring evidence of the transformative power of art and the alchemy of the human spirit.

Remembering The Big Picture.

Title Card frame from Ray Eames' Powers of Ten

Bernice Alexandra ‘Ray’ Eames (1912-1988) was an American designer, filmmaker and wife to Charles Eames who designed some of the best-known iconic pieces of contemporary American furniture. Ray often documented her passions in short films on various subjects. In 1968, she made Powers of Ten, a quietly stunning journey from the depths of space to within a nucleus of an atom.

This small film has always helped me to remember the big picture and still never fails as a reminder to always put things in context and perspective.

The film may be over 40 years old today but the little lesson it imparted on me still has a large effect on how I view things moving towards the future.

Thank You, Ray and Charles Eames.

Watch the EamesOffice Powers of Ten video here:

A concept site based on the short film:

More on the legacy of Charles and Ray Eames:

We’re Back: Stay Tuned…!

Do Americans run on Dunkin?

It’s my turn this time! I was freaking out what to do and present during the Monday’s WIP meeting. Then…just 2 days before the presentation, on the weekend, I got attracted to their TVC which was aired in one of their outlets in Ikano, Damansara. I think it’s cool that they did it with a super long-shot! Check it out!

Then it struck me, do Americans really run on Dunkin?? I went back and started the case studies. The agency who did this campaign was Hill Holiday in Boston. The task given to them was to transform Dunkin into a national powerhouse brand and to go against its competitor such as Starbucks and McDonalds! So, the agency did a research and they found the Americans are constantly on the go, looking to complete the next task on their to-do lists, succeed in their endeavors, and just to get through the day. This observation of consumer behavior is exactly what Boston agency Hill Holliday considered when they created the “America Runs On Dunkin’” campaign.

Rather than position the daily cup of coffee as a relaxing escape to a busy day, Hill Holliday promoted Dunkin Donuts coffee as human fuel, used to help the everyday American succeed in their hectic life. In fact, this campaign possesses all of the qualities of a simple, sticky idea that Chip and Dan Heath promote in their book, Made to Stick: Why Some Ideas Survive and Others Die. According to the Heath brothers model, a simple idea must fit a simple formula: Simple = Core + Compact.

Hill Holliday chose the core value of the product (Dunkin Donuts gets you through your busy day) and used it to create this very successful campaign.

Results? They are eclipsed Starbucks as the #1 in customer loyalty for 2 years running (Brand keys) and Voted 2007 ‘Marketer of the Year’ by Restaurant News. As of today, this campaign is still running and they are exploring the Social Media side of things with a Fan Page of Facebook and also this micro website which i’m not to sure if the mechanic worked on the consumers.

You can check out their TVC(s) and other creative collaterals here! 🙂

Tho the campaign is very sucessful in US, it might not work as strong if it were in Malaysia. Hence they only share the TVC and not it’s campaign here. 😛 Wonder if Dunkin Donuts Malaysia should do something… they used to be the ONLY donut francise in Malaysia but….other francise like Big Apple Donuts, J.Co Donuts and Krispy Kreme is here now! Yummmz….