You can’t buy a ticket. You can’t win a ticket. You have to earn a ticket. That what Rockcorps all about, inspire young people to take part in volunteer work using their interest, live concerts. Founded by Stephen Greene in 2003, Rockcorps gets young people to volunteer. The deal is ‘give 4 hours, get 1 free ticket’ to exclusive rock concerts. Rockcorps has reached 30,000 people already in USA. Orange has brought it to the UK and France. Where next? Maybe somebody needs to bring this guy to Malaysia so all young Malaysians can start cleaning up the mess in this country instead of just singing 1 Malaysia songs without doing anything.
http://www.orangerockcorps.co.uk/
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Volunteer work with some personal gains at the end (the rock concert).
Very nice, but also very realistic idea.
The multiplier effect (value added/creation effect) of this idea is huge.
Brilliant thinking!