post taken from ZAZI’s new blog check it out!!
http://zazi.posterous.com/nike-unveils-the-secret-of-air
NIKE – unveils the secret of AIR!
Humour in an advert is always good. I always remember the funny ones. The clever ones…. well, they’re so so … Sometimes adverts are clever but while watching them you can feel the eerie presence of 10 or 20 creative types, the ones who wear unfashionable glasses and ‘statement’ type clothing… there they are sitting in a circle, holding hands and swaying back and forth around a pile of empty coffee cups and the soft neon glow of the latest imac – chanting ‘inspiration now, inspiration now….’ ; clever adverts are nice but they’re rarely memorable. Funny adverts… now they’re in a class of their own as i suspect this new Nike advert will be. It is the perfect balance of so many things…. The brand, the notion behind the logo, the sportspeople that they sponsor… it’s all there and it’s all working. Even the choice of backing track is spot on. Intelligent Advertising, but it does fall ever so slightly short of making you want to BUY a new pair of Nikes. So as PESHybrid said, if you put on your Nikes last friday and chatted up every chick in the club I guess you got Tiger Woods air.
